Why a monthly fundraiser? I get that question a lot. Here's the deal...
On June 28th of 2008, I started selling Dapper Snappers online. This is what I've considered to be the start date of my business. What started out as a "Hey...maybe people will buy these things?" quickly turned into a full fledged business.
The more the word got out, the more comments I would get about them. But the emails that touched me the most were about the impact I didn't know I had. Parents of special needs children would write to tell me how happy they are that their child has one less thing to worry about thanks to Dapper Snappers. And every time I would get one of those emails, I would get goosebumps head to toe and start to tear up.
A couple months ago, I was at a fundraiser for Yehu.org, a charity that provides micro-loans to Kenyan women to start their own businesses. It was then I decided to donate 20% of the online sales for the last week of that month. Last month, I received one of those emails that made me cry and decided to write a post about Laura Kate and donate 20% of the online sales for the last week to DreamHouseForKids.org, a charity that helps medically fragile children find their forever homes. I figured out a way to reach a lot of people and raise awareness about the charity. Sales went better than average, so my donation was up 116% over the previous month.
I didn't realize that there were so many other small charities out there, because they don't get the attention that the bigger charities get. They don't get the government funding to be able to afford advertising, or staff to help out. They are mostly volunteers just trying to help those that need it. With that realization came a new personal, and business, mission. I don't have much, but I will do what I can.
So on June 28th, on my 1 year business anniversary, until July 4th, I will be running a fundraiser for Reece's Rainbow. Andrea, the founder, works tirelessly to help children with Down's Syndrome born in other countries that were dumped off at orphanages because they weren't perfect. She matches these children with parents here and helps them through the adoption process. So far, she's been able to find homes for 190 children with Down Syndrome or other special needs. But there are so many more that need our help or they will die from medical neglect.
I don't know about you, but I can't ignore everything around me. Spreading the word about these charities is one way to help them get donations. And it's so easy.
So then I ask you: Will you help? Will you spread the word on Facebook and Twitter (or whatever form of social media you use)? I'm only asking for one tweet or comment or post a month. It really isn't that much, but it can make a big difference. So will you do it? For them?
And lastly, to answer the question "why"?
Doing monthly fundraisers has been challenging, exciting, and gratifying. It's a lot of work but it is so worth it. I feel so blessed that I can help out this way. And it makes my heart feel good...